Contents

Introduction: Social Media For Food Brands

Content Strategy for Food Brands

The Why: Understanding Why You Are On Social Media
Understanding Your Audience on Social Media

Creating Content for Food Brands

The How: What to Post on Social Media
Content Calendar for Social Media
Using The Features Of Social Media Apps
Binge Content: Photoshoots & Videos
Candid Photos: Surprise your audience
Achievements Of Your Business
Gratification Posts

Influencer Marketing for Social Media

Paid Ads Strategy for Social Media

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Starting a food outlet or food delivery business comes with its own challenges. In the midst of figuring out so many logistics and marketing strategies, a lot of businesses tend to leave one very important part of their marketing behind; their social media strategy. If done rightly, a good social media presence can not only impact the image of your business but also increase your sales and brand awareness. Let’s try and look at some important things that one needs to keep in check while starting a social media account for a food business. 

Content Strategy

The Why
Think hard about your purpose of being on social media. It’s important to have clear and specific goals before you start posting. Not being clear at this stage can lead to a vague content strategy later and a disloyal follower base. 

Understanding The Audience
Deciding on what kind of followership you want is also a major step in content creation for social media. If there’s a specific kind of audience you would like to engage and bring, depending on their locality, gender, interests, etc., it has to be understood and acknowledged even before you create your account. Making sure to have a presence on the right social media platforms is also very crucial.

Content Type

The How 

‘People are expecting to connect with you more than connecting with your brand on social media.’

It’s very important to keep it real on social media these days, especially if you run casual dining, a cafe, or a bar. People are expecting to connect with you more than connecting with your brand. So being transparent and approachable seems to really work in such cases. Whereas, if you are a  high-end and exclusive fine diner, then maybe having a specific kind of content would work better. But at the same time, in both cases, it works to let the audience know what they ought to expect from your social media in the first week of posting itself. Creating a mood board and having a set of dos’ and don’ts guidelines would be a good way to begin!

Content Calendar
Creating a content calendar at the beginning of every month can prove to be very beneficial in the long run. Not only does it result in a consistent and regular posting schedule but also helps you to plan things ahead of time. It’s always a good idea to leave space for some surprise posts in case you end up taking some candid pictures of any event or important customers. 

Using The Features
Making the most of the different platform features helps enhance your reach, letting your content reach a wider audience. It’s very important to note and use new app updates as soon as possible and tweak your content to fit these features in the most engaging way for your audience. 

Binge Content
One thing that works the most for any food brand is posting mouth-watering food photos and videos. They not only have a good engagement rate but also lead the customer directly to the outlet to try the food. Creating slow-motion food shots, recipe videos, etc. are some examples that garner huge engagement. Getting a professional photoshoot done once in a while really helps to increase the footfalls at the outlet and benefit food delivery. 

Candid Photos
It’s also important to surprise the audience with some candid posts which give the customer an inner glimpse of the outlet and validates its day-to-day activities. It also helps the audience to gauge the vibe of the outlet and thus makes them more decisive about visiting. In the case of home delivery services only, candid posts about an online review or food-on-the-go can really help your audience to know that you are actively delivering orders. 

Achievements
Highlighting your awards and recognitions helps build credibility on social media as well. It speaks not just for the quality of your food and services but also for your passion and drive towards your business. 

Gratification
Letting your audience on social media know that you really care about them is a great way to build a highly active community. This can be achieved in a number of ways like running discounts or offers from time to time, running contests, and offering giveaways. It works in increasing the shares and comments and thus helps in the overall engagement of your account. 

Influencer Marketing

‘Make sure that you are using the unique aspects of your influencer while collaborating with them to promote your business.’

If there’s anything that helps increase your followers in the quickest way, it’s definitely influencer marketing. Choosing the right kind of influencer to promote your business is a very crucial step. Make sure that the influencer’s follower base is very close to the kind of audience you are targeting. Collaborating with the influencer to create the most fitting content for both your brand as well as the influencer is very important. Make sure that you are using the unique aspects of your influencer while collaborating with them to promote your business. It is also important to seal the deal very carefully and professionally by making them sign an official contract to avoid any kind of misunderstanding later. 

Paid Ads

An efficient paid ad strategy can help you increase your reach and hence help grab more eyeballs. With the right kind of paid ad strategy, your engagement can really flourish and your sales can go out of the park. Knowing what kind of content, time, and budget works best for ads is something that you might need some professional help with. But once your ad strategy starts working, it for sure reaps results in a quick time span.

Upscale your business
with an effective
social media strategy.

Of all adults with Internet access, 71% use social media.

Looking for professional social media strategists? Start with a conversation and a free consultation about what kind of strategy is right for your business.


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